Conversations Create Clients
Social media. Some people love, it. Most hate it. Others are indifferent. I might fall into the indifferent category myself. Yes, I ve heard all the ways we can use social media to build a massive business. I ve attended the seminars, watched the videos, read the books, and hired the coaches. Through it all, it still never quite clicked for me. Sure, I d sign up a client here and there, but nothing was consistent. So I went all in and made it my primary goal to figure this out. I wanted to see how I could use social media to find and book new clients. And, I didn t want to spend all kinds of money testing ads for months and months on end. What I found surprised me. You see, I ve been classically trained in marketing by the likes of Jay Abraham and Dan Kennedy, among many others. What I found is that making social work today is less about marketing and more about something even more fundamental. Something that we tend to overlook. And som
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