How Flamin Hot Cheetos Became America s Favorite Snack

It seems like you cant go anywhere without seeing Flamin Hot Cheetos. Since launching Flamin Hot Cheetos in 1992, FritoLay is continuing to expand their Flamin Hot product line. There are 15 Flamin Hot snacks from popcorn to Doritos. It s easy to mistake Flamin Hots popularity as just another social media trend. But experts say, its success is actually a reflection of America s shifting demographics and their desire for more intense flavors. Heres how Flamin Hot went from a janitors vision to a worldwide phenomenon. Editor s Note: Richard Montañez s claim that he invented Flamin Hot Cheetos was disputed in a 2021 report by the LA Times in which FritoLay said, We value Richards many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin Hot Cheetos or any Flamin Hot products to