How to persuade without pressure

Dr. Robert Cialdini, the New York Times bestselling author shares his practical ideas on how to persuade people without pressure. This interview was conducted at The Thought Leadership for the Sales Profession Conference at Columbia University in June 2014 This video will be part of a future magazine article about Dr. Robert Cialdini in the August 2014 issue of Selling Power magazine. To subscribe visit To learn more about Dr. Robert C