Playboy and Joy Rich

Few brands inhabited the 1980s and 90s as colorfully as we did, and the new collection evokes the vividness and loose vibes of those eras. Youll find souvenir jackets in bright primary colors, bold graphics on relaxed silhouettes and an overall sense of laid back attitude. The whole thing is a celebration of luxury and youthfulness, capturing the unapologetic attitude of Joyrich and the timeless allure of Playboy. The latest Joyrich x Playboy Collection launched last Friday at all international flagship stores and online at the Playboy Shop. Photography by Aris Jerome Edited by Alex Field Models: Ella Weisskamp, Nicole Zimmermann and Lucas Ucedo