i Skin + Rick Genest, Zombie Boy ( Body Tattoo)

iSkin presents the Cool in Rick behind the scenes of iSkin s 2012 advertising campaign. Shot on location in Montreal, Canada, it features super model Rick Zombie Boy Genest wearing couture and toting the latest iSkin accessories made for the most demanding technoistas: a mix of materials and textures leather, resin, lacquer and coloured nylons that represent the brand s signature trademark of experimenting with fabric and Tattooed Zombie from Lady Gaga Born This Way.