Gucci Aria by Alessandro Michele

When Alessandro Michele became Creative Director of Gucci in 2015, he introduced a new narrative, one that includes a remarkable emphasis on words. In that spirit and in celebration of the Houses centenary this year, the invite for the upcoming Aria debut is a book of riddles, puzzles and crosswords revolving around Gucci heritage, past and present. Stay tuned to watch the live stream on Thursday, April 15 at 3pm CEST, 9am EST, 6am PST. The production of this video followed Health and Safety guidelines and Covidrelated laws and regulations.