The best gift I ever survived, Stacey Kramer, TEDx Penn

This talk was given at a local TEDx event, produced independently of the TED Conferences. Stacey Kramer offers a moving, personal, 3minute parable that shows how an unwanted experience frightening, traumatic, costly can turn out to be a priceless gift. Cofounder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies from big, recognizable names to next year s newsmaking startups. In 2009, Kramer found