The Human Side Of Innovation Design: Mauro Porcini Interview

Ever wonder what the Human Side of Innovation looks like Well, here s an interview between Mauro Porcini, the SVP Chief Design Officer of PepsiCo, and Pete Sena, the Founder of Digital Surgeons, a Brand Experience Consultancy. Mauro has been with PepsiCo for over a decade now and has led the charge in creating purposeful human design with everything the company does. This interview dives into Mauro s inspiration for art and writing as a kid, Mauro s thesis in college about wearable technology, the ROI of Design, and more. OUTLINE: Here s the timestamps for the episode: (00:00) Intro (1:05) Mauro s Inspiration to Become an Author (4:18) Mauro s Dreams After Becoming An Author (6:38) The Role Wearable Technology Will Play in The Future of Business PepsiCo (11:40) Running Your Own Agency Team (13:47) Alessandro Mendini s Influence on Mauro (17:53) The ROI of Design (22:35) How Organization Can Devel