How to design a library that makes kids want to read, Michael Bierut

When Michael Bierut was tapped to design a logo for public school libraries, he had no idea he was embarking on a yearslong passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers. The TED Talks channel features the best talks and performances from the TED Conference, where the world s leading thinkers and doers give the talk of their lives