Intel and Toshibas The Beauty Inside Case Study

The Beauty Inside is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him. Because Alex s appearance changed every day, all fansmale or femalewere invited to audition for the lead role of Alex. This underlying social component allowed th