How Machine Learning App Measurement are Changing the Game, Denise Seligsohn ( Google)
Delivered at MGS GVC 1. 0 by Denise Seligsohn, APAC Mobile Apps Regional Product Lead, Google. Todays consumers navigate multiple devices and are active across an array of digital media. But marketers still have to excavate piles of data to answer their most pressing questions: Who are my most profitable users Where are they coming from How do I keep them coming back In digital marketing, collecting and analyzing the hundreds of signals users send are extremely important to make decisions about the righ
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