Smoking Kid Best of, Ogilvy Cannes 2012, , Cannes Lions

2012 Cannes Award: Bronze Title: Smoking Kid Client: Thai Health Promotion Foundation Office: Ogilvy Mather Bangkok Category: Outdoor Called by many the best antismoking ad ever, this campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children that smoking was bad and rattled off the health consequences. The children replied, If it s so bad, why are you smoking before handing them an antismoking