Chasing the Red Bull

You re in the lift line. On the opposite side is one of those Blue, Red, and Silver shiny helmets. But who could it be Johnny T Rice screw it, you can do better. Where s your helmet The Helmet is a status symbol that has come to determine one s ability to excel in the action sports industry. It is this pinnacle of rad that is sought after. Chasing the Red Bull is a prolonged path down the rabbit hole for one maddened skier. Filming By Ross Downard Greg Bej Chris Segal Produced By Giray Dadali