Big Board Russia: Axe Interactive screen

BigBoard together with Initiative Media have realized the unique Innovate interactive advertising campaign for AXE (Unilever) in Moscow. 9 bus shelters have been equipped with touch screen panels. This is the first time in Russia when the hitech equipment has been used in the bus shelters. The passersby not simply pay attention to the active image, but also can communicate with the brand online. With the first touch of the touchscreen panel a girl AXE model is appeared on the screen and suggest