Product History: Kit Kat Chocolate
The Kit Kat and Kit Cat names were trademarked in 1911 by the Rowntrees company based in York, United Kingdom. The first Kit Kat concept appeared in the 1920s when Rowntrees launched a brand of boxed chocolates named Kit Cat, which was discontinued in the 1930s. The original 4 finger bar was developed after a worker at the Rowntrees York factory put a suggestion in a suggestion box for a snack that A man could take to work in his pack. The 4 finger bar was launched on August 29th 1935 under the name Rowntrees Chocolate Crisp. In 1937 the bar was renamed to Kit Kat chocolate crisp and began to incorporate Break into its advertising. In the 194050s after its success in the UK, Kit Kat was exported to Canada, South Africa, Ireland, Australia and New Zealand. The Kit Kat became blue between 1944 and 1947. As a result of milk shortages after the end of WWII, the milk chocolate was suspended and a dark chocolate was used instead. In 1958 Donald Gills created the iconic advertising line Hav
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