Great Big Story Inside Japans Tricked Out DIY Truck Culture
If you find yourself driving down a highway in Japan, you might pass what looks like an actual Transformer. No, you re not crazy. These trickedout transports belong to a niche DIY semi truck culture called dekotora, in which longhaul drivers add custom graphics, lights and swag to their vehicles on a level that goes way beyond a couple decals. With some dekotora customizations costing up to 100, 000, many of these dedicated DIY designers see their vehicles as spiritual extensions of their identity.
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