The Business of Halloween

If you enjoyed this video about Halloween and want to learn even more, we recommend you read the book The Halloween Business by Shannon Shue (Note: As an Amazon Associate, we earn from qualifying purchases). Your support makes our content possible Halloween originated as a pagan festival in parts of Northern Europe, particularly around what is now the United Kingdom. Many European cultural traditions hold that Halloween is a time when magic is most potent and spirits can make contact with the physical world. In Christian times, it became a celebration of the evening before All Saints Day. Immigrants from Scotland and Ireland brought the holiday to the United States. The commercialization of Halloween started in the 1900s, when postcards and diecut paper decorations were produced. Halloween costumes started to appear in stores in the 1930s and the custom of trickortreat appeared in the 1950s. The types of products available in Halloween style increased with time. No