What is Alt Text or Alt Tag in SEO, Image Optimization SEO, Advance SEO of Google, Lecture, 12

Alt text, also known as alt tags or alt descriptions, is a piece of metadata that provides a textual description of an image on a webpage. Alt text is used by search engines and web browsers to understand the content of an image and its relevance to the surrounding text. Alt text is an important aspect of image optimization for SEO because search engines cannot see images in the same way that humans do. Instead, they rely on alt text to understand what the image is about and how it relates to the rest of the content on the page. When search engines understand the content of an image, they are more likely to display it in image search results, which can drive more traffic to the website. In addition to helping with SEO, alt text is also important for accessibility. Screen readers, which are used by people with visual impairments, rely on alt text to describe the content of images on a webpage. By providing descriptive alt text, website owners can make their content more accessible to