This Is Why Creators Need To Know The Pixar Theory Houston Howard

BUY THE BOOK YOURE GONNA NEED A BIGGER STORY: The 21st Century Survival Guide To Not Just Telling Stories, But Building Super Stories BUY THE BOOK YOURE GONNA NEED A BIGGER WORKBOOK: The Official StepByStep Companion of Youre Gonna Need A Bigger Story Houston Howard is a professor, producer, author, speaker and thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Houston has written several books about transmedia including Make Your Story Really Stinkin Big and Youre Gonna Need a Bigger Story. He had advised companies such as Mattel, Disney Imagineering, ABC, CBS, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmediafocused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st