OUTDOOR PASSION WILLIAMS NEW 2020 HOLOGRAPHIC UV COLORS

Williams has a long history of using the latest finishes and plating technologies on their famous spoons. The totally cool looking Jelly holographic decal changes colour as the light refract off of it while it moves through the water. Mimicking the natural appearance of baitfish, this finish has all the slightest variance just like the real thing. Based on the angle light hits their scales, baitfish can appear totally different that we think. Big fish know the difference and tapping into this will make your spoon look better than ever.