Linked In B2 B ad tech juggernaut

Are you an enterprise marketer If so, youre probably already familiar with LinkedIns big, laminated menu of marketing solutions. Some, such as LinkedIn Audience Network, follow the standard playbook for walled gardens. Others, like lead nurturing and optimization, are more tailored to B2B. In this conversation with Ari Paparo, VP of Product Abhishek Shrivastava gives a tour of the companys current solutions for identity, audience targeting, and measurement, and previews whats in the hopper. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: Marketecture lets you Get Smart. Fast. Over 50 indepth videos with ad tech, CTV, and marketing technology companies, interviewed by wellknown experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.