Winners Gold, Cannes Lions Health 2016 Parkinsounds TEVA NEUROSCIENCE

, Parkinson is a common neurological disease, and it s more than trembling hands. Proper medication and brain surgery improve many Parkinson s symptoms, but not the gait. The solution may be in another natural thing: music. Introducing, PARKINSOUNDS, powered by, Spotify. Parkinsounds helps patients find their ideal pace. It automatically selects the songs that match that beat from any Spotify playlist. And Parkinsounds can add audio cues to the patients favorite songs. So steps get increasingly bigger, steadier and safer. And it s a therapy: the more they listen, the further they go. After all, it s Parkinson s disease, but it s the patient s life Agência: Havas Life São Paulo Creative Director: Diego Freitas, Mauro Arruda Account Manager: Fábio Pellim, Renata Ortiz Art Director: Felipe Diefenbach, Igor Ferreira, Takae Takahashi Planner: Deyse Albiach, Paula Ottoni, Zé Roberto Pereira Digital Planner: Gustavo Perez Desenvolvimento app: Tap4 Mobile Cliente:, TevaNeurociência