Cadbury and How to Kill a British Icon

Support the Channel: Ever since the American company Mondelez (Formerly Kraft) bought Cadbury in 2010, the classic brand has seen a steady decline The classic British brand has suffered through changing recipes to resemble horrendous American chocolate, shrinkflation and bland advertising. Cadbury is now just another cog in a huge corporate machine, and a shell of its former self. Music: Nilly Willy Yung Logos Articles and Links Takeover Taste Shrinkflation and Fines Rebrand Good adverts Soppy adverts Fairtrade