Idoll MIYABI, JYUJYU, udocorg

Tokyobased fashion designer MIYABI collaborates with indie pop unit JYUJYU on a twisted musicvideocumfashionfilm. The work was produced by DID and explores the notion of the curse and the way youth culture is played out online. Featured clothing is by M5YKB, MIYABI s virtual fashion label, which exists only on the web and in visuals, with no actual garments for sale. MIYABI s styling focuses on masks as a means of representing Japanese internet culture and the secr