Michelle Cordeiro Grant on disrupting industry, building a brand and much more, The Life of A Rebel

In this interview, Michelle Cordeiro Grant (founder and CEO of Lively) speaks about how she took her experience working for Victoria s Secret and built a business around that to disrupt the lingerie industry. Segments: 0:00 Intro 0:29 First job 0:59 Parents expectations 2:05 Experience at Victoria s Secret 5:00 Leaving Victoria s Secret 6:08 Learning from a startup 7:04 The entrepreneurial bug 8:44 Getting off the ground 10:26 The first few months 14:28 An unexpected surprise 18:27 Jagged shaped entrepreneurs 19:16 Disrupting the industry 21:42 Advice to entrepreneurs 24:07 Outro