Perform or Perish: Key Consumer Trends Reshaping Digital in 2016 and Beyond

Opening Keynote by David Mattin, TrendWatching 79 of generation Z consumers show signs of emotional distress when kept away from their personal electronic devices. David is going to explore this landscape for us. Trendwatching works hard to gather insights from people all over the world. On one hand you have changes social, technological, attitudinal and on the other, theres unchanging human nature. Trends happen when an external change unlocks a new way of meeting human needs. You can spot trends by