The Fifth Sense, Episode 3: Making Codes with Lucy Hardcastle, presented by CHANEL and i D

Meet Digital Artist and Creative Director Lucy Hardcastle on a behind the scenes into the making of her piece Intangible Matter. Lucy Hardcastle is known for her boundary pushing work, blurring the lines between computer graphics, printed textiles and photorealism, riffs on the balance between human craft and generated perfection. Here we see Lucys journey into the creation of her piece featuring producer Fatima Al Qadiri and artist Chris Lee, as well as meeting other digital artists using new media technologies to reimagine the possibilities of creative expression Directed by Liza Mandelup iD: Commercial Creative Director: Bunny Kinney Associate Commercial Creative Director: Claire Arnold Commercial Supervising Producer: Tash Tan Follow iD: YouTube Twitter Facebook: Pinterest: Tumblr: Inst