Beauty In Craft Episode 2 Christmas 2117 ( MPC London EDEKA)

For the second episode of Beauty In Craft, we focus on the technical mastery brought to this Pencil winning Christmas ad for German supermarket chain, EDEKA, by VFX maestros, MPC. We are looking into the special effects, lighting requirements and the CG elements that elevated the popular advert conceived by Jung von Matt. Beauty In Craft is a short film series that uncovers the magic behind Pencil winning crafts. It s made possible by Shutterstock in collaboration with D AD. If you want your campaign