Magnum x Iris Apfel: True to Pleasure

MAGNUM x Iris Apfel Never Stop Playing, Magnum Ice Cream Magnum. Iris year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modernday muse Iris Apfel. Who better to personify Magnum s mission to, NeverStopPlaying than Iris This is a woman who has always pursued her own path to pleasure. As Iris says: I have always lived my life like noones watching. What a waste to live in fear of judgment. Go for it , NeverStopPlaying at