Mc Spaghetti How Mc Donald s Crafts Its Country Exclusive Menus, WSJ Economics Of

While McDonalds is well known for its Big Mac burgers across the world, it has menu items in other countries like the McAloo Tikki Burger in India and fried chicken served with McSpaghetti in the Philippines. The fastfood companys spicy chicken McNuggets even have different spices on them depending on where they are sold. These local menu items that you wont find anywhere else make up about 30 of McDonalds food sales. WSJ explores how the fastfood chain crafts its unique global menus and why localizing them is key to McDonalds success. 0:00 International sales 0:43 McDonalds background 2:40 How to build a menu 4:01 Transplanting flavors The Economics Of How do the world s most successful companies generate revenue In this explainer series, we ll dive into the surprising stories behind how businesses workexploring everything from Costco s treasurehunt model to the economics behind Amazon s AWS. , McDonalds, Food, WSJ