Greed, a New Жадность, новый аромат от Франческо Веззоли, Fragrance by Francesco Vezzoli Cinema Vezzoli

Greed, a New Fragrance by Francesco Vezzoli (2009) crystallizes the Italianborn artist s interest in advertising and celebrity. The work takes the form of a 60second commercial directed by Roman Polanski and starring Michelle Williams and Natalie Portman as two women embroiled in a wrestling match over a fictional perfume. Inspired by Marcel Duchamp s Belle Haleine: Eau de Violette (1921), Vezzoli replaces Duchamp s image with his own on the label of the bottle. Francesco Vezzoli Greed, a New Fragran