Hitesh Jinabhai Go Sport Digital Video Display Ground Floor

Go Sport launched a new store at the Yas Mall in Abu Dhabi. They required a digital display and floor directory, telling customers what products were available on each floor. My concept for both floor directories focused on presenting this info visually, with clean and simple lines and subtle yet striking effects. The footage I sourced, was then put together and audio was laid over, that created a digital video that conveys the product range, quickly, simply and beautifully. The following video details what