Welcome Home, Apple
2018 Entertainment; Silver x 1, Entertainment Lions for Music; Grand Prix x 1, Silver x 1, Film; Gold x 1, Film Craft; Gold x 1, Bronze x 1 A long working day and a crowded commute dissipate into a dim and distant memory and its all thanks to Apples HomePod smart speaker. On request, Siri serves up a track that gets singer songwriter FKA Twigs moving so energetically that she discovers whole new brightly coloured dimensions and even a dancing twin in her apartment. Spike Jonze directed this stunning film that took a Grand Prix for Brand or Product Integration into Music Content. Its a stellar example of how expert production and deft directing can build emotional connections to products and services in this case, a piece of hardware.
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