Boeing 777 Working Together Roll Out Event TRT

In 1994, the Boeing Commercial Aircraft Group commissioned Dick Clark Corporate Productions to create a Roll Out event for the new Boeing 777. The Roll Out is an important tradition at Boeing, and some form of ceremony accompanies the unveiling of every aircraft. The client s goal was to create a highly emotional event that would help to socialize the very new concept of Working Together to the larger Boeing organization. The event was held in the Everett final assembly building. Over 100,