Jonah Berger, Contagious: Why Things Catch On

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it s discussed at the water cooler or liked online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas contagious. Those STEPPS Social Currency, Triggers, Emotion, Public, Practical Value, and Stories will help any product or idea spread like wildfire. Surpri