Gucci x Oura

A journey of selfdiscovery begins with the Gucci x Oura Ring. Once placed on the finger, every minute of every day becomes an opportunity to better understand the self as the bodys hidden messages are translated by the Oura App. In a film showcasing the collaboration, a day is played on repeat, its 24 hours perpetually optimized each time through the insights of the ring. From an easy wakeup call thanks to a good nights sleep to a quickened pulse at a latenight liaison, the Oura App analyzes accurate health data to propose sciencebacked content, empowering the protagonist to unlock her truest potential. Creative direction by Alessandro Michele. Art direction by Lolita Jacobs and JeanBaptiste TalbourdetNapoleone.