How Spirit Halloween Became a Titan of the 10 Billion Halloween Industry, The Economics Of, WSJ

Each fall, theres one store that suddenly seems to be just about everywhere: Spirit Halloween. The brand taps into the 10 billion Halloween industry by setting up shop in otherwise vacant real estate for three months each year. Photo illustration: Adele Morgan More from the Wall Street Journal: Visit Visit the WSJ Video Center: On Facebook: On Twitter: On Snapchat: , SpritHalloween, Halloween, WSJ