Ad Canal + The more you watch canal + the more you love cinema Paul Bearman

brilliant work from BETC Paris (Euro RSCG) starring Paul Bearman Interview with the bear: Hello, Paul Bearman, you play the lead role in the latest ad for Canal+ whereas you are in fact a film director. It is unusual to call upon a director to play the part of an actor in an ad. Can you tell us how this all came about When BETC contacted me to do this ad for Canal+, I said yes straight away. I should probably mention that I was completely broke and I needed money to finish the postproduction of my lat