Shepard Fairey: Obey 1998 Interview: The originator of the Andre the Giant

While working for the Lambesis advertising agency, we proposed including a VHS magazine (Channel A) with every pair of skate shoes sold for client Airwalk. Marketing students will be familiar with the campaign from Malcolm Gladwell s book, The Tipping Point. The interview was conducted at the BLKMKT offices in San Diego, California at a time when Shep was gaining notoriety for the Andre the Giant campaign, but was not yet the international art star who helped Barrack Obama get elected. We later went out a