trade fair stand and kinetic light installation THE WAVE for Roca 100 Design London

The international bathroom appliances company Roca desired to present its design affinity at the 100 Design exhibition in London 2010. This would not have been achieved by showing their exisiting high level design products conventionally, but by presenting their trade fair stand as a standalone piece of art. WHITEvoid designed a black monolithic trade fair stand and the kinetic light sculpture THE WAVE. The sculptural hanging light arrangement forms generative wave patterns complimented by blu