The Biggest Gift

Deutsche Telekom brings Christmas back to the kids. In the last 2 years, magic has been seemingly fading out from our lives. It was especially true to last Christmas, when many families switched to survival mode, and spent the holidays keeping a safe distance to protect each other. In the very same year, we realized: how essential and important digital is, but also how fundamental physical contact is for our wellbeing. This is particularly true to young children, who share a magical bond with their grandparents. Although the elderly has learned ingenious ways to keep in touch digitally, physical connection is what makes Christmas memorable and magical. In the campaign film, Deutsche Telekom explores the relationship of a grandson and his grandfather who have not met for a long time, but kept close thanks to the little, clumsy online interactions between them during the year, until the moment when they will meet each other at Christmas. CREDITS Client: Deutsche Telekom Chief Brand Officer: Ulrich Klenke