New Google Cookie. Third Party Cookies in Chrome and Googles Proposed Technology

Everyone knows what cookies are. Those annoying little bits of code that follow you everywhere on the internet. Nearly every website has them and they use them to determine your browsing and shopping habits so they can put the most tantalizing ads in front of you. They also sell all that sweet, sweet data to others so they can tailor their own marketing. If it bothers you that all of these different companies are tracking you so closely, you arent alone. Dont worry though Google may have found a privacy friendly substitute for cookies. Youll pardon us if we dont break out the party hats and spinners just yet. First, what do they mean by may Did they or did they not If you dont know, kindly come back to me when you do. Second, what would this substitute be exactly And what does privacy friendly mean After all, if you are being tracked, youre being tracked period. If the trackers dont directly know your name or address it hardly matters. They still know where to find you online