James Lawrence Iron Cowboy The Story of the 50 50 50

James didn t grow up an endurance athlete. In fact, he could barely finish his first 5k at the age of 28. But that failure fueled a competitive spirit, and a desire to achieve something his current body told him was impossible. I was determined to NOT let my failure define me Years of focused training shaped James to become an elite shortdistance triathlete. Along the way he learned to push past his mental limits and find his true physical boundaries. In 2010, James set out on a journey to find those physical limitations. He set his first World Record by completing 22 70. 3 Ironman races in just 30 weeks, exceeding the previous record of 20. To hire this speaker to speak at your next event, contact BigSpeak Speakers Bureau (805) 9651400