Fender Select Select Instruments for Select Individuals

Fender has taken a cinematic turn in the launch of its new highend Fender Select series of electric guitars with a highly stylized print campaign featuring Strokes guitarist Albert Hammond Jr. and a slick new short fictional film titled Fender debuted the entertaining and visually stunning film this week on its new Fender Select series site and its social media sites. Produced under the new creative banner Fender Films and running under four minutes, Selected is a playful tribute to classic spy films and was shot on location at the historic Sunset Marquis hotel in Los Angeles, the venerable homeawayfromhome for touring rock legends including the Rolling Stones, the Who, Jimi Hendrix, Bob Marley, U2 and many others. The Fender Select series campaign is a creative complement to the desirability and distinctive design elements of the new Select instruments. The film taps into the mystique of the search, anticipation and desire involved