Versace Holiday 2022 with Lily Mc Menamy, Campaign Film, Versace

HighVersace drama, and a fashionably late arrivalits a night at the opera, the Versace way. Lily McMenamy is the star of the campaign, her first for the brand. Daughter of Kristen McMenamy, whose image was synonymous with Versace in the mid1990s, Lily is the main protagonist of a dedicated campaign film in which she runs to the theatre in a billowing chiffon dress, encountering along the way a cast of beautiful (and at times bizarre) Versaceclad characters, including models Kit Butler, Sora Choi and Mila van Eeten, and a cameo from American drag performer Gottmik. The campaign setting stays true to the brands deep roots within the worlds of theatre and the arts, taking inspiration from the Versace Teatro books created by Gianni Versace in 1987 and 1992. Both books are a collection of essays, and costume and stage design sketches from Gianni which showcase his longterm admiration and work within the world of theatre. For this years Holiday campaign, the brand worked in collaboration w