The Power Of Hallyu But At What Price , Deciphering South Korea Ep 1, CNA Documentary

These days, no one bats an eyelid when a grandmother in Tunisia can sing along to BTS, while using Kbeauty products endorsed by her favourite Kdrama actor. The Korean wave is now a multibilliondollar industry that has infiltrated every corner of the globe giving even the likes of Hollywood a run for its money. Journalist Joi Lee investigates the reasons behind the Kwaves global success. She meets with the people who drive this phenomenon from Webtoon authors to Kpop stars and wannabes and even goes on set for the next Kdrama hit, Imitation. But does Koreas success come at a cost Every few months, the world reels in shock at the news of another Korean celebrity taking their life. Joi finds out the gruelling reality of what it takes to be successful in Koreas entertainment industry. She meets with a former Kpop star and a celebrity counsellor, and learns of the immense pressures Korean celebrities are under made worse now that the whole world is watching. WATCH MORE Deciphering South Ko