Grand Tour of Italy, Piazze d Italia

When the Italian State Tourist Board commissioned our tiny unconventional travel marketing company to make a new ad for Italy, we decided to turn the challenge over to a group of creative video makers and together create Piazze d Italia the first collective video project to promote Italy. We commissioned a team of ten professional and amateur video makers and asked them to record the action going on in different squares around Italy forty five in all. They spend six weeks in the summer of 2013