Meghan Harry are floundering and latest rebrand is desperate move, says PR expert

IN the months after Megxit, the future of Harry and Meghan looked bright with an 80million Netflix tieup, a 15million book deal and the launch of their charitable foundation, Archewell. But after their latest controversial rebrand, the couple who left the UK for California in 2020 appear to be presiding over a confused and collapsing empire. Their muchheralded streaming deal now hangs in the balance, a series of PR disasters have hit their reputation overseas, and a mass exodus of staff has led to a revolving door of executives attempting to salvage a PR strategy dubbed catastrophic by industry insiders. In a shock move this week, the Duke and Duchess of Sussex appeared to sideline the Archewell brand named after their fouryearold son, Archie and relaunched their website under the name The new domain comes with slick bios entitled Meghan, Duchess of Sussex and Prince Harry, Duke of Sussex, which crow about their philanth