1956 POLL O METER TV AUDIENCE MEASUREMENT PROMO NEILSEN RATINGS BILLION DOLLAR QUESTION XD49804

Want to support this channel and help us preserve old films Visit Visit our website This 1956 black and white film produced by Vortex Incorporated aims to address the billion dollar question: What programs are Americas 40 million TV receivers most frequently viewing The answer provided is PollOMeter, an automatic, electronic tuning recorder of television reception developed by Californias Calbest Electronics Company. The inadequacies of early viewer survey methods are reviewed, and a roving prototype van with a mounted antennae is presented as an alternative viewership tracking device in this appeal to early television networks seeking ratings statistics (TRT: 13:22). A woodpaneled, cabinet style Westinghouse television console in a living room (0:08). Closeup on the television dial (0:26). Title: The Billion Dollar Question, Presented by the PollOMeter Corp. , Produced by Vortex, Inc. John Florea and John Nash are credited (0:34).