Corporate Strategy: The role of strategy in business

Sign up for Our Complete Finance Training with 57 OFF: The course covers five important modules: 1. Strategy 2. Management 3. Marketing 4. Decision making, negotiation, persuasion 5. Accounting A simple definition of the term strategy indicates these are ways companies achieve their goals. The word has been originally used in the military and more recently adapted for business. It descends from the Greek expression stratēgía, meaning general ship or commanding an army. Both armies and companies need strategies to use their resources in the most effective way and to establish a favourable position.